eOutreach Blog

DPAD: Obama’s new ‘dashboard’

Those interested in the digital impact of campaigns will enjoy the first item in today's reading list. It provides some insight into the Obama campaign's efforts to connect and update grassroots volunteers for this election cycle.

Reading List

Obama Gets a New Grassroots ‘Dashboard,’ I Get a Quote in the Wall Street Journal by Colin Delany (ePolitics): “Some of us in the online politics space have wondered what Obama 2012 would roll out to replace 2008′s MyBarackObama.com, and now we know: the Wall Street Journal has the scoop on the campaign’s new ‘Dashboard’ grassroots organizing tool. The article’s behind the Journal’s paywall, but a little bird sent over a Google link that takes you to a ‘free sample’ version.”

White House CIO To Make Case For Technology Investment by Josh Smith (National Journal): “White House Chief Information Officer Steven VanRoekel will testify before a congressional committee for the first time. VanRoekel is scheduled to appear before the Senate Homeland Security Subcommittee on Federal Financial Management, Government Information, Federal Services, & International Security at a hearing to examine ways to use innovative technology while spending less. ‘We must ensure that as the government adjusts to this new digital world, we procure and manage devices, applications, and data in smart, secure and affordable ways,’ VanRoekel says in remarks prepared for the hearing. He will argue that Americans expect their government to use the latest technology, even amid tight budgets.”

Colorado Cutthroats Re-Enter Twitterverse With Trash Talk by Aaron Guerrero (Roll Call Softball): “Last week, we tweeted at the Colorado Cutthroats, noting that the House Softball League team had not shown its Twitter feed some love in quite some time. Through the help of 21st-century technology (cough, BlackBerry), we received notice last evening that the team had decided to follow us. Much obliged. ... ‘Hoping the weather holds this week for our annual showdown with the EditOrioles so we can show them what’s what,’ the tweet read.”

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Posted by Jen Zingsheim

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