eOutreach Blog
5Apr/12

DPAD: How to use the Internet to Win

Some great reading out there today--from e.politics, a downloadable e-book guide to using the Internet to win campaigns, and from Common Knowledge and others, an infographic that shows how nonprofit organizations are using social networking sites to engage their communities and raise funds.

A note of caution--if you haven't had dinner yet, you might want to postpone reading our email newsletter roundup until after you've eaten. At least if you're having chicken...

Reading List

It’s Official! Download “How Campaigns Can Use the Internet to Win in 2012″ by Colin Delany (Epolitics.com): “A comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet-enabled field organizing, online video and more. Its focus is practical, concentrating on using today’s digital tools day-to-day to elect candidates in tough political fights.”

Campaigns & Elections Magazine Announces “CampaignTech Innovators” by Miranda Neubauer (TechPresident): “Campaigns & Elections magazine has announced its 2012 CampaignTech Innovators in the areas of campaigns, advocacy, Capitol Hill and nonpartisan innovation. ...The winners ‘all demonstrate a visionary approach to the future of digital politics and advocacy,’ according to Campaigns and Elections. The recipients will officially receive the awards on April 19 at the CampaignTech Conference in Washington D.C.”

New Study Says DAA's Privacy Program Falls Short by Katy Bachman (AdWeek): “A new study from Carnegie Mellon University throws cold water on the reputed success of the Digital Advertising Alliance's self-regulatory privacy program, which gives consumers the choice to opt out of behaviorally targeted advertising.”

The Social Harvest – How Nonprofits Are Finding Value On Twitter And Facebook [INFOGRAPHIC] by Shea Bennett (MediaBistro’s All Twitter): “Blackbaud, NTEN and Common Knowledge have released their Nonprofit Social Network Benchmark Report, an annual analysis of how nonprofits are using platforms such as Twitter and Facebook to raise awareness and drive value. The report highlights how nonprofits have continued to grow their presence on social media and have done so without spending inordinate amounts of money – their Twitter and Facebook communities were boosted by 81 percent and 30 percent respectively in the past year.”

Online Advocacy Ads

AMERICABlog features an advertisement compelling readers to use email, Facebook, and Twitter to contact Landmark Theaters in order to have the nationwide cinema chain “show ‘Question One,’ a documentary about the repeal of marriage equality in Maine.”

The American Petroleum Institute (API) promotes its Vote4Energy.org site through an advertisement on Roll Call. The piece claims that enhancing oil and natural gas development could result in “more than a million new American jobs.”

An ad by the Obama Campaign links to barackobama.com/big-oil featuring a YouTube video and urging readers to show support for President Obama. The piece on Yahoo Groups asks “Why is Big Oil attacking President Obama?” and compares the energy policies of the President with GOP candidate Mitt Romney.

The F-35 Lightening II Team promotes the project on the National Journal’s website in an ad, which links to f35.com and urges readers to “take action for the F-35.”

Email Newsletter Round Up

The RNC issues an email to supporters titled “Calling all hands on deck” signed by Reince Priebus: “Now, it's time to set our top priority: GET BARACK OBAMA OUT OF OFFICE! The election will be here before you know it, and we need your help. You can do your part by signing up to volunteer on the GOP website. Just click here: http://bit.ly/HWDY4E to get involved locally. Finally, be sure to join our Grassroots mobile army by simply texting ‘RNC’ to 91919 (MSG and Data Rates May Apply) to receive exclusive news and information.”

Manny Herrmann of AFL-CIO highlights the group’s petition and a recent rally against a new USDA inspection system: “I hope you don’t mind a little salmonella and E. coli in your chicken. Because if the U.S. Department of Agriculture (USDA) gets its way, chicken contaminated with disease, feathers and other really disgusting stuff could be on its way to your dinner plate within the year. We count on USDA inspectors to help us keep our families safe and healthy. But the USDA wants to save money by throwing about 1,000 of them out of work. Hurry: Sign our petition against the “dirty chicken” rule today, and tell the USDA inspectors they can count on us, too.”

Dr. Lisa Moore, an Environmental Defense Fund scientist, pens an email seeking contributions for the organization to “help us keep the pressure on Congress and challenge even more businesses and organizations around the world to reduce global warming pollution. EDF will wage this battle on three fronts: Reduce pollution that causes global warming by using every tool available at the state and federal levels. Challenge businesses to make low-carbon innovations, based on sound science, to cut global warming emissions. Secure an international climate agreement in order to avoid catastrophic climate change.”

The Heritage Foundation cautions viewers to “Beware the Taxmageddon,” linking to a blog post on the group’s blog The Foundry: “Brace yourself. In a mere 271 days, you and your fellow Americans will be hit with a tax hike the likes of which this country has never seen. The Washington Post aptly called the unprecedented $494 billion tax hike ‘Taxmageddon,’ and Federal Reserve Chairman Ben Bernanke described it as a ‘massive fiscal cliff.’ Whatever your preferred imagery, it's a really big deal.”

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Posted by Jen Zingsheim

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