eOutreach Blog
24Apr/12

DPAD: Handling the information explosion

An interesting study is highlighted in today's Reading List. Is there really a disconnect between the way staffers and lobbyists see as the best way to contact one another? My guess is that the answer is in the eye of the beholder, to mangle a phrase. Lobbyists see in person as the most effective way to connect with a staffer, while staffers prefer email. Sounds to me like lobbyists don't want their email ignored, so in person is the way to go, while harried staffers want to reclaim some of their time, so they prefer email. Not so much a disconnect as a difference in approach and results. The Blackberry/iPhone split is interesting though.

Reading List

Survey reveals lobbyist, Hill staffer disconnect by Dave Levinthal and Anna Palmer (Politico Influence): “Lobbyists and Capitol Hill staffers harbour wildly different views on how best to connect with one another, according to the preliminary results of a new survey — among the largest of its kind — being conducted by The George Washington University Graduate School of Political Management, U.S. Original Congress Handbook, Lobbyists.info and the Virginia-based market research firm ORI.... Another early finding of the study, expected to be completed in June: Lobbyists are far more likely to use various social media sites for their work than congressional staff, with LinkedIn (64.7 percent), Facebook (63.6 percent) and Twitter (61.6 percent) enjoying high use among K-Streeters. Only about 45 percent of Hill staffers say they use Facebook for work, with participation rates even lower for Twitter (36.9 percent) and LinkedIn (32.2 percent).”

Battleground State TV & Online Advertising Inventory Selling Out Fast? by Colin Delany (ePolitics): “many campaigns and outside groups are also buying up online real estate months in advance. Facebook, Google and other large properties are lining up big chunks of ad space for those willing to pay, and CampaignGrid’s Jordan Lieberman predicted during the conference that digital video ad inventory (on YouTube and Hulu, for instance) for the Fall will sell out completely in 15+ battleground states by August. Others seemed to regard that estimate as conservative!”

Facebook to Agencies: How Will People Share Your Stories? By Andrew Cherwenka (Huffington Post): “To appeal to brands and open up ad dollars, marketing terms like reach, awareness and stories are now replacing the old ‘likes and comments’ focus of the past in Facebook's presentations to agencies.... So what is Facebook telling agencies today?”

Morning Score by James Hohmann (Politico): “MITT’s Wikipedia page has been edited hundreds of time since last October. Here’s a very smart infographic highlighting what has been edited: http://on.mash.to/K1cv2X.”

Online Advocacy Ads

Pfizer sponsors an ad on Washington Post noting the number of uninsured Americans and touting the programs the company has to assist them. It directs readers to “Visit the Advocate Corner on PfizerHelpfulAnswers.com to find tools and resources to assist those in need.”

The Washington Post also offers a new ad from Norfolk Southern that states: “One Line. 136,440 Jobs Supported. $2.5 Billion Per Year Infrastructure Investment. Infinite Possibilities. Learn More. Explore The Line.”

MyWireless.org urges viewers on Roll Call to take action in support of pending tax legislation. It links to mywireless.org/federal-issues/digital-goods with further details and states: “Take action now, and tell your U.S. Senators and Representative to support digital commerce tax fairness for consumers by co-sponsoring and passing S. 971 and H.R. 1860.”

Email Newsletter Round Up

Joe Solmonese of the Human Rights Campaign sends out a message, “Critical vote coming: The abuse must stop,” regarding “Bipartisan legislation in the Senate would make sure that lesbian, gay, bisexual, and transgender (LGBT) people are explicitly included in an updated Violence Against Women Act (VAWA).” The piece seeks 50,000 signatures to an online petition.

A similar email in support of VAWA is sent by Tara McGuinness of the Center for American Progress Action Fund, which begins “I shouldn't have to send you this email.”

Last week’s email from Richard L. Trumka of the AFL-CIO, titled “Is one CEO really worth 380 workers?,” is forwarded by Manny Herrmann of the AFL-CIO promoting the group’s recently launched “2012 Executive PayWatch website, ‘CEO Pay and the 99%.’” Herrmann asks for viewers to spread the word about the site and offers a link to “share” the site via Facebook.

A fundraising letter, titled “Clooney and me,” from President Barack Obama’s re-election campaign continues to tout a raffle of sorts to be one of “two grassroots supporters and their guests” to dine with the President at “a special event at George Clooney's house in a few weeks... So let's nail it down: Any donation you make today will automatically enter you and a guest to win.”

The Center for Media and Democracy announces ALEC Exposed Brings Koch Bros Exposed Film to Madison!” The email provides details for the two night event in Madison, WI and a link to purchase a DVD of the film.

Governor Bob McDonnell (R-VA) of the Republican Governors Association sends out “Unprecedented,” referring to the governor’s race in Wisconsin. It seeks support for Governor Scott Walker’s (R-WI) reelection campaign and states: “But Governor Walker is not alone. The RGA has Governor Walker’s back, and we’ve begun airing television ads in his defense. But we need your support.”

Children's Defense Fund highlights its upcoming national conference in an email titled “Change Begins with You.”

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Posted by Jen Zingsheim

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